
In December 2013, co-founders Alex Katter & Jack Wise set up Gravity following several years working together at management company Twenty First Artists.

Songwriters and producers Nick Atkinson, Edd Holloway & Rachel Furner sign with Gravity for management.

One of the hottest bands of 2014 choose Gravity for management.


In March of 2015, Alex Katter was nominated for Music Week’s ‘Industry Leader Campaign’.


Multi-instrumentalist, writer and producer joins the management roster.


After performing on the BBC Introducing Stage at Reading & Leeds Festival, The Amazons sign their first record deal with Fiction (Universal Music).


Little Mix release mega hit Secret Love Song ft. Jason Derulo, co-written by Rachel Furner, entering the Top 5 of the UK Singles Chart.


The Amazons release their debut single on Fiction, premiered by Zane Lowe on BBC Radio 1.


Rachel Furner co-writes the official Children In Need single ‘All We Needed' by Craig David.


The Amazons become tipped by BBC, Apple, MTV and more as the band to watch for 2017.


The Amazons are nominated as ‘Best Breakthrough Act’ at The Q Awards in London.


The Amazons achieve a Top 10 record in the UK with their debut album, produced by Catherine Marks.


The Amazons’ debut record is listed as one of the albums of the year by NME, The Telegraph and Radio X.



Animal welfare refers to the physical and psychological well-being of animals. It encompasses their living conditions, social interactions, and the treatment they receive at the hands of humans. Good animal welfare means providing animals with:
In practice, animal welfare focuses on scientific metrics to assess physical and mental well-being. The globally recognized standard for animal welfare is the "Five Freedoms," originally formulated in 1965 by the UK Brambell Committee:
Note: Animal rights advocates argue that the Five Freedoms are insufficient because they still permit killing and confinement, just under "humane" conditions.
, this is a request for a long article on "animal welfare and rights." The user wants a substantial piece, so I need to produce something detailed and informative, not just a short blog post.
Legal crackdowns on puppy mills, mandatory spay/neuter initiatives, and global public awareness campaigns promoting the "Adopt, Don't Shop" philosophy. 3. The Legal Landscape: Progress and Sentience Animal welfare refers to the physical and psychological
Early thinkers like Jeremy Bentham famously challenged the status quo by stating, "The question is not, Can they reason? nor, Can they talk? but, Can they suffer? "
The history of animal welfare is a journey from viewing animals as mere tools to recognizing them as sentient beings
Domestic pets face crises of overpopulation, neglect, and abuse. Millions of healthy animals are euthanized in shelters annually due to a lack of homes. Activists combat this by promoting "adopt, don't shop" campaigns, funding low-cost spay and neuter clinics, and lobbying for stricter penalties against animal cruelty and the operation of commercial breeding facilities (puppy mills). Legal and Legislative Evolution
: Developed originally for farm animals, these include freedom from hunger/thirst, discomfort, pain/injury, normal behavior expression, and fear/distress. The 3Rs of Research : Aimed at animals used in science, this focuses on Replacement (using non-animal methods), (using fewer animals), and Refinement (minimizing pain and distress). Integrative Theories The globally recognized standard for animal welfare is
This philosophy rejects the idea that animals are human property. It argues that animals possess inherent value and basic rights, most notably the right to bodily autonomy and life. From this perspective, any institutional use of animals—whether for food, clothing, or experimentation—is fundamentally unjust, regardless of how "humane" the conditions may be. The Science of Animal Sentience
by providing sufficient space and proper facilities.
While often used together, and animal rights represent two distinct philosophical and practical approaches to the treatment of animals. Understanding the difference is key to navigating the modern debate on how humans should interact with other species. Animal Welfare: Humane Care and Treatment
Modern science provides the empirical foundation for both welfare and rights arguments. Decades of research in ethology and neuroscience have proven that animals are not biological machines. Global Animal Partnership (GAP)
To help me tailor future content, could you tell me a bit more about your (e.g., academic, general public, advocacy group) and the specific tone you prefer for this topic?
The Global Evolution of Animal Welfare and Rights: Ethics, Law, and Society
The differences between welfare and rights are not academic; they dictate strategy, legislation, and personal behavior.
For the average person, the journey often begins with welfare concerns—shock at a video of a downed cow, disgust at a battery hen farm. Over time, as one learns about the intelligence of pigs, the social lives of chickens, and the maternal bonds of cows, the welfare position can feel unsatisfying. If a pig is smarter than a toddler, why is the toddler protected by rights and the pig protected only by a regulatory loophole?
Furthermore, the rise of "One Health" initiatives recognizes that animal welfare is intrinsically linked to human health and environmental stability. Preventing zoonotic diseases and maintaining biodiversity are now seen as essential components of a stable global society. The Path Forward
"Happy Meat." Look for labels like Certified Humane, Global Animal Partnership (GAP), or Animal Welfare Approved. Eat less meat, but buy higher welfare meat. For eggs, choose "Pasture-Raised" over "Cage-Free." For entertainment, choose AZA-accredited zoos over roadside attractions.