All individuals everywhere possess the same values to varying degrees. Values are organized into value systems.
A world at peace, freedom, equality, family security, self-respect, wisdom, true friendship. B. Instrumental Values (Modes of Conduct)
Honest, logical, imaginative, cheerful, ambitious, clean. 3. The Rokeach Value Survey (RVS)
Companies use Rokeach’s framework to assess "culture fit" by aligning a prospective employee’s instrumental values (like Capability or Honesty ) with the corporation's core mission.
Marketers use the RVS to segment audiences based on core motivations. For instance, a brand selling eco-friendly vehicles targets consumers who rank "a world of beauty" (terminal) and "responsible" (instrumental) highly. Organizational Culture
The book's central framework is the separation of values into two distinct categories: terminal and instrumental.
If you are looking for an authorized digital copy, consider the following avenues:
While I cannot provide a direct PDF download due to copyright restrictions, I can provide a comprehensive summary of the book's content, its central theories, and the famous Value Survey it introduced. This information is often what researchers and students are looking for when referencing this text.
