Despite this growth, YouTube remains the undisputed king of digital video. According to a 2025 survey by the Indonesian Internet Service Providers Association (APJII), a staggering of respondents favored YouTube, maintaining a stable lead over the competition. In contrast, platforms like Vidio (14.44%) and Netflix (5.56%) saw slight dips, reflecting the intense competition in the video-on-demand space. The market is also seeing a shift towards Connected TV (CTV), which has become mainstream in Indonesia, with 7 in 10 consumers now having access to it.
“This is peaceful.” “My grandmother used to tell this story.” “Indonesia is beautiful.”
As Reuters Institute research notes, Indonesians have embraced social media for a vast range of content, from news and lifestyle to entertainment and religion. This creates a rich opportunity for creators, but it also contributes to a polarized environment, as political influencers often take strong stances. The government itself has recognized the power of these digital voices, appointing popular YouTuber and podcaster Deddy Corbuzier (24 million followers) as a communications adviser to the Ministry of Defense. Despite this growth, YouTube remains the undisputed king
Indonesian Entertainment and Popular Videos: A Digital Revolution
Traditional celebrities like Deddy Corbuzier pioneered the transition to YouTube, creating raw, unedited interview formats that regularly pull in millions of views. The market is also seeing a shift towards
The consumption of entertainment in Indonesia has largely migrated from traditional television to digital platforms. This shift has democratized content creation, giving rise to local stars who command audiences larger than mainstream Hollywood celebrities within the region. YouTube: The King of Long-Form Entertainment
As the Indonesian entertainment industry continues to evolve, we can expect to see even more exciting developments, trends, and talents emerge. Whether you're a fan of music, film, television, or online content, Indonesian entertainment has something to offer, showcasing the country's rich cultural heritage and creative spirit. The government itself has recognized the power of
Mainstream TV celebrities have successfully transitioned to YouTube, creating massive media empires. Channels hosted by stars like Raffi Ahmad (Rans Entertainment) and Baim Paula draw millions of views daily. They share raw, day-to-day family life, pranks, and charity work. Localized Comedy and "Receh" Humor
One of the most significant stories of 2024 is the growing dominance of local content across all media, particularly in the cinema. , with the top ten local films recording 33.5 million admissions , significantly outperforming imported releases. The total admissions for Indonesian films reached 82 million in 2024 . The government has identified seven creative economy sectors—including film, music, and digital applications—as national priorities through 2029, further supporting this growth.
Indonesia’s deep-rooted cultural belief in the supernatural makes horror the country's most consumable genre. Popular videos include: Real-life ghost hunting investigations ( Uji Nyali ). Animated horror folklore and creepypastas on YouTube.